Articles


Abstract
Like the fashion of all modern decades, 1980s fashion in popular culture incorporated distinct trends from different eras. This helped form a cultivating movement of style. . The most conservative, more masculine fashion look that was most indicative of the 1980s was the wide use of shoulder pads. While in the 1970s the silhouette of fashion tended to be characterized by close fitting clothes on top with wider

 

William Arruda

Abstract
Since pre-industrial times, people have used branding to develop strong, enduring relationships with customers. Townspeople and villagers who frequented Mr. Jones’ pie shop knew that his pies came with real fruit and were always handed out with a warm smile. Mr. Jones made customers feel so special that they didn’t mind the long walk, waiting in line and the extra two cents the pies cost.

 

Vinish Mehra (Adv.)

Abstract
The key strength of visual artists and designers lies in their ‘creativity’ and the ‘craftsmanship’ in expressing it. This gives their output a distinct, identifiably, cultural, traditional, symbolic or contemporary flavour, which arouses the interest and matches the emotive and aesthetic tastes of consumers in specialized niches of domestic and export markets. Given the continuing liberalization of today’s world trading system freeing the flow of goods and services, coupled with the ease and speed of copying and imitation emanating out of the recent IT advancements, the business environment has become increasingly competitive for both the 'creators' and 'providers' of all kinds of artistic products.

 

Vinish Mehra (Adv.)

Abstract
Today, more than ever before, the value and commercial viability of any business is indubitably tied to its intellectual property (IP). Moreover, intellectual property is increasingly becoming the subject of extensive litigation. For these reasons, it’s inevitable for businesses to take steps to insure that the commercially important intangible assets that they possess are adequately and appropriately protected.

 
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